BRAND STORY & MISSION

- FAIRY MOM -

BRAND STORY

Chua Siew Yin, the founder of FAIRY MOM, completed her Bachelor of Arts (BAs) in Business Management from St. Cloud State University, Minnesota, USA in 1995. She established an IT company with her business partner in 1999 and successively cooperated with world-renowned brands such as IBM, Microsoft, and Oracle. However, in this golden age, there is also moments of confusion on where she is heading to in her life.

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In 2009, she was first in touch with the law of attraction. Since then, she started to look into her passion and purpose in life.

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“ I found that I have a sense of mission to promote love and femininity, and spread more positive energy to mothers in the community “

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Siew Yin resolutely jumped out of her comfort zone and became obsessed with the art and process of making soap. She strongly believed that handmade soap is a great enjoyment of her life. To continue pursuing her dream, FAIRY MOM Handmade Soap was established in 2015.

MISSION​

The main mission of Fairy Mom is to transmit peace and love along with the soap making process. She encouraged mommies and ladies to slow down their busy footsteps in life. Through the soap making process, allowing the self relaxing, focusing, and self-awareness of the individual by enjoying each action during that moment.

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Connecting with our inner child through the ME time we have while showering with Fairy Mom soap. Relax yourself with nature made ingredients that bring to the fullest pampering of your skin during shower time.

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品牌故事

FAIRY MOM (天使媽媽) 創辦人 —— Chua Siew Yin 於 1995 年在美國完成工商學士學位後，決定與丈夫成立一家科技公司。在此期間，她曾先後與 IBM, Microsoft, Oracle 等世界知名品牌合作。

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然而，在這一段黃金歲月裡，她也有茫然失措，不知該走向何方的階段。

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2009 年，Siew Yin 在一個機緣巧合下遇見了她的心靈啟蒙老師，這是她第一次接觸到吸引力法則。從此，她開始審視自己的激情和人生目標。不僅如此，Siew Yin還發現自身多了一份使命感去宣導、去提倡愛與女性的魅力，向社區裡的媽媽們傳遞更多正能量。

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於是，她毅然決然地跳出舒適區，醉心於手工皂學，並認為製皂過程是人生中的一大享受。

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在迷上這一份做手工皂療癒的過程後，為追尋夢想及達成心願，於2015年成立了FAIRY MOM天使媽媽手工皂工作坊。

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使命

為了讓經常奔波於生活的媽媽們能夠放緩腳步，單純地只為自己享受片刻，感受自己的存在，這就是 FAIRY MOM 天使媽媽的使命。

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FAIRY MOM 天使媽媽希望透過製皂過程能讓媽媽們享受 ME TIME 放鬆的心情，體會心境上的平和、反璞歸真地用音樂、精油灌溉地做手工皂。

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4 小時的教程裡，在調製混和的過程中，看著油和水慢慢相融，心裡似乎得到了前所未有的寧靜。

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在倒進皂模後，需等一至兩天才可拆，之後再切割成一片片乾淨純潔的香皂，再等上一至兩個月才能使用。整個過程如斯漫長，少一點耐性也不行。

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待成品完成之後，每人手持自製猶如藝術品的香皂，紛紛用欣賞的目光看著色粉混和後隨意攪動而成的花紋，塗在身上，除了清潔，也能洗滌心靈上的污濁，得到平靜。